Many start-up companies struggle within the first year just to get noticed. Statistically speaking, Thirty percent of start-ups fail within the first year. Often working on a shoestring budget, advertising options are generally slim and paid options are even slimmer. What can a new business do with the tools they already have available to promote their new business?
Good reviews and Great customer comments go a long way to get your business noticed. Customer testimonials give potential customers exactly what they are looking for in your new business. When other people like your product or service, it helps to create a quick trust with potential customers and can land you a new customer. When you launch your new business, actively seek feedback from your new customers and begin building your database of reviews and comments. You will have them available to place on your social media posts, your social media videos, forums and even on your new website. Build trust quickly and create brand recognition with good customer reviews.
Customer reviews and comments are one of the best ways to ground your new business. Be certain to get the customer’s permission in writing before placing reviews in videos, on websites, and on social media. This will ensure that there is no confusion about you using the comments. It also engages your customer and oftentimes, they are sharing the review because they are spotlighted. This allows you, the new business owner, to utilize not only your customer’s comments, but as many free placements as you can get on social media.
Use visuals such as photos or graphics with the comments. Good visuals draw in potential customers. Many big businesses hire marketing companies to create picture perfect imagery to promote their business. Just putting a good photo of the person who wrote the review is generally enough to create the visual you need for the review. Real people add substance. Real people build trust. Putting a face to a review creates trust in your company and brand.
Feature your best reviews in a prominent location on your website. Your customers should visually see the reviews as soon as they land on your page.
Reputation management is a difficult game in the beginning of your new start-up. Keeping this in mind, reviews are one of the main ways to build reputation and add to your reputation management campaigns.
Video testimonials are an excellent way to put a face to a review. When someone who is an actual customer has good things to say about your business or product in a video, it captures your audience’s attention. You can spotlight the best video customer testimonial and place it on YouTube, Facebook live, or TikTok. some social media platforms will force you to create the video right on their site whereas others will allow you to simply upload. Make the best use of your video testimonials and get your new company trusted and noticed.
Building trust, brand recognition, and reputation are more easily accomplished with good customer reviews, ratings, comments and videos. Make the best use of what is available in the beginning of your business and watch how fast your customer’s testimonials shape your new business.