Automation of any tasks within your small business may seem like just a dream, but with today’s technology, it is not just a possibility. If you want to automate tasks, then do it. Small business owners ask the question, “Is it cost effective to automate?” It depends on the profit margin and how automation offsets costs of administration.
Using artificial intelligence in automation is the latest technology to be used in automation. Larger companies are trying out intelligent automation, even though it may be years before smaller companies can take advantage of this new technology. Using artificial intelligence allows the company to glean more information. AI has the ability to learn and adjust. If only this type of automation was available at a reasonable cost to all small businesses. In the near future, it will be.
For the small business owner, automating administration tasks is within reach. These tasks include forms collecting information about customers. This can save the company money in the long run by not paying out to an administration employee. It also saves time in that collecting information using automation has never been easier. CRM makes the task simplified by adding triggers which help to collect the needed information and place it in the database for later use.
Advertising automation using drip campaigns can add up to a lot more revenue for the company. This type of automation becomes profitable. There are many types of auto campaigns that can be setup to promote a coupon, a free session, a contest, or something which attracts the customer to your business. Funnel pages are often used to promote a specific campaign used to attract customers. You can add a form to collect information while giving away something to promote future purchases of your product or service.
Order automation helps online businesses process orders and get the order to the correct department. This may not be what is needed for a small business, but it proves useful to mid-size businesses and larger businesses. Marketing software helps with this process if you think you are getting too many orders to process manually. Then it is time to move onto some automation.
Tracking customers with automation allows businesses to target more precisely. They often use prior customers for tracking purposes to get a pinpointed view of their prior customer’s shopping habits and see how it applies to potential future customers using the demographics of their prior customers.
Email campaigns are easy to automate and seem like the perfect solution for the small business. The potential problem with this can be sending too many emails that are suddenly considered spam. Don’t overflow your customer’s emails with a million emails. Make sure they sign up for your newsletter or email campaigns so that they do not consider your email marketing campaign spam.
Automation saves money in the long run. It saves your company on employee costs to manually do the work and frees them up for more complex tasks that cannot be automated. It also saves your company time. By automating marketing and ordering, you can free up time to focus on the important aspects of your business.
Aside from saving time and money, one of the main benefits of automation is it leaves space for your company to expand. Adding automated tasks as your company expands leads to more focus on the business aspect of your expansion, and ultimately more success for your business. Even if you are just a small business, you may want to consider automating some of your tasks to free yourself and your employees to work on more complicated tasks.