Thirty years ago, video marketing was unheard of. The long slow drudge of downloading even small clips made video marketing almost non-existent. Today, that has all changed. Marketers are clamoring to get an edge on video marketing. Statistically speaking, younger generations are taking advantage to sell anything they can put their mind to. Videos, whether recorded or live, have changed the face of small business and how a small business markets their products and services. You might think that video marketing isn’t for your business or that your customers are not watching videos. Think again! One quarter of internet users spend more than 10 hours a week watching videos. That is a lot of people to market your product or service to.
When creating videos for your channels on YouTube, TikTok or Facebook, keep your content consistent with your other marketing strategies. Use your branding. You want people to recognize your business even when you are promoting on video. Showcase your best products or services. Make your video interesting so people want to watch it. Blindly recording a video and putting it on your channel might not do the trick. Plan your video. Create an outline of what you want to present and practice presenting it a few times before going live or making your video.
What are some of the most popular video channels where you can begin to market your products and services? YouTube has been around for a long time and is one of the oldest most stable video channels available. TikTok has come to the forefront as a newer channel to market your products and services. TikTok now has a business feature to help your business grow through video. Facebook has the capability to upload videos or GoLive streaming your live videos.
YouTube has a paid option to lose the advertisement they place before and after your videos. It is best not to have advertisements with your videos when promoting your own business. Create your YouTube channel with your branding in mind and begin to plug it up with your videos.
TikTok also has a business option to promote your business. TikTok videos have become so popular that everyone seems to be watching. Take advantage of your resources to promote your business via video.
Facebook Live has become popular when selling live. Small businesses are making more money and expanding their business by going live and selling live. Videos tend to get more views than regular posts. consider selling your products live and put your business ahead when it comes to video marketing.
Marketing software exists for every video network mentioned. This marketing software helps with SEO and helps market your video channel. You can market your video channels for free using social media. Good SEO can help get your channel recognized by search engines.
In today’s changing world of business, take advantage of as many free opportunities to promote and showcase your business. Video marketing is just another avenue to make the sale and create a successful small business.
