Businesses in many industries are facing uncertainty as a new marketplace forms. But one thing is certain: a strong social strategy is essential. Social media platforms have rapidly become the backbone of corporate operations, and they’re critical for forging real connections with customers and fostering long-term brand loyalty. Not to mention the fact that, when done correctly, they can increase online sales.
Brands may use social media channels to get real-time data about their audience’s preferences and test new visuals to improve pictures and videos across marketing and e-commerce contact points. The smartest businesses will continue to invest in platforms like Instagram and Pinterest to inform their visual strategy, thereby maximizing online income and long-term business success.
Because of its fluid nature, social media is an ideal platform for storytelling, product debuts, and new initiatives. As we get closer to a new e-commerce era, it’s evident that social media marketing is no longer merely an option; it’s now a business-critical activity.
On any channel, visuals are at the heart of building a brand and maximizing return on investment (ROI). Brands must ensure that every picture they present to their audience motivates them to take action.
Data-driven insights are required to optimize for conversions and develop meaningful interactions with consumers, whether it’s choosing an image for organic social, paid advertising, or your native e-commerce website. As a result, brands must understand who their audience is as it evolves, beginning with social media.
Be sure to check back tomorrow for part 2 of 4 in this series!