We have all seen them before. Visiting local restaurants, we see placemat ads. Placemats with ads are more than just keeping your table clean. They are a viable way for local small businesses to advertise their business in their area. Every business owner’s dream is to have their brand, their business, and their business name on the minds of every potential customer. Placemat advertising does exactly that. The more potential customers see your brand and business, the more likely they will go to you for services or products. Placemat advertising places your business right in front of your potential customer’s eyes and keeps your business and brand right in the front of their brain. When they think of who to call for a particular product or service, the business they saw on the placemat will come to mind.
Placemat advertising utilizes local restaurant tables to place advertisement right in front of the customer. The customer cannot ignore the advertisements right in front of them, but it is not offensive because of the atmosphere of the restaurant. Offering advertising in an ambient relaxing atmosphere is a non-invasive way of getting businesses and brands right to them. Waiting for their food to arrive, the customer has between five to ten minutes to look over the placemats. The individual ads create small visuals into each small business represented on the placemat.
What makes placemat advertising different than other forms of advertising? It places your business right to your potential customers. It helps a business get known locally. With great local reach and a local target audience, placemat advertising is perfect for any small business.
Branding and placemat advertising create a symbiotic relationship that connects small businesses with customers and puts the business brand, logo, and colors right in front of potential customers. It is an opportunity for small businesses to grow brand awareness and create solid brand recognition. Brand recognition is key to the success of any small business. It places them above their competitors in the minds of local customers.
Placemat advertising is not as expensive as other forms of advertising and can be more effective by bringing your small business and your brand right in front of the customer’s eyes. With great affordability and reach, a small business can reach 10,000 customers a month on a $200, $400 and $800 monthly budget depending on the size of the ad. No other form of print advertising is this inexpensive with such a great reach.
Placing an ad on placemats is easier than you think. Restaurants get their placemats from local placemat advertising companies. Simply ask the restaurant where you have seen the placemat and ask which company provides them. The restaurant will be happy to help you. Most restaurants get the placemats for free just for placing them on their tables.
Advertising using placemats is very effective for small local business. It is inexpensive, has a great local reach, and sears brands and businesses into the minds of potential customers. Your small local business will not only benefit but reach new levels of success locally.
For more information on placemat advertising in the Flagler County area, click HERE.